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About Us

Society for Marketing of Artisan and Rural Things (SMART) is an umbrella organization of artisans for development of artisans with a focus on marketing of their products.  This society has taken over the management and operation of marketing structure created under United Nation Development Programme (UNDP) and National Leather Development Programme (NLDP) at Jaipur to ensure continued support to the artisans producing ”Mojari” in Rajasthan and Punjab, after its scheduled completion of project “MOJARI”.
SMART is aimed to explore new avenues of livelihood for the underprivileged section of society epically for artisans, youth & women for batter governance and socio-economic development in India. SMART works on the concept of sustainable livelihood approach, which is a way to improve understanding of the livelihoods of poor people. By adopting this concept SMART access the main factor that affect poor people’s livelihood and typical relationships between these factors, to plan new developmental activities and to make contribution through skill development, capacity building, backward linkages, market linkage & credit facilitation for sustainable livelihood.

SMART helps in formation and empowerment of self-help groups / associations / societies / cooperatives of artisans for mainstreaming of their products in domestic and international markets. It also organizes training programmes for artisans for improving the quality of the end product. It promotes brand name of handicrafts and artisan products. It prepares, compile, publish and disseminate technical information relevant to the handicrafts and artisanal product.

Objectives:

SMART endeavours to promote the Rajasthani Leather Art & Culture through handicraft by providing assistance to artisans for the development of under privileged community to face the challenges of today’s’ competitive edge.  SMART is involved in leather craft activities like survey and craft documentation, design development, training programmes, capacity building & providing batter marketing opportunities. Our main objectives are:

  • To help in formation and empowerment of self-help groups / associations / societies / cooperatives of artisans for mainstreaming of their products in domestic and international markets.
  • To organise training programmes for artisans for improving the quality of the end product. 
  • To promote, facilitate and undertake marketing of handicrafts and products produced by artisans.
  • To promote brand name of handicrafts and artisan products.
  • Prepare, compile, publish and disseminate technical information relevant to the handicrafts and artisan’s products

 

 

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